Our Mission
HapticCraft is dedicated to advancing the science and art of haptic feedback design for extended reality (XR) and wearable technologies. We believe that tactile sensations are fundamental to creating immersive, intuitive, and emotionally resonant digital experiences.
Our mission is to develop sophisticated haptic patterns, establish rigorous evaluation methodologies, and empower creators to craft meaningful tactile interactions that enhance human-technology relationships.
What We Do
- Haptic Pattern Design: Create nuanced, context-aware tactile feedback patterns optimized for various XR and wearable applications
- Scientific Evaluation: Conduct systematic A/B testing and user studies to validate haptic effectiveness and user preferences
- Research & Development: Explore cutting-edge haptic technologies and contribute to the academic understanding of tactile perception
- Industry Collaboration: Partner with technology companies to integrate advanced haptic experiences into commercial products
Our Approach
We combine principles from psychophysics, human-computer interaction, signal processing, and design thinking to create haptic experiences that are:
- Perceptually Optimized: Calibrated to human tactile perception thresholds and preferences
- Context-Aware: Adaptive to different use cases, devices, and user needs
- Scientifically Validated: Rigorously tested through controlled experiments and user studies
- Innovation-Driven: Pushing the boundaries of what's possible in tactile communication
Our Team
👨🔬
Dr. Alex Chen
Principal Researcher
👩💻
Sarah Williams
Lead Designer
👨🎨
Marcus Johnson
UX Specialist